So You Want to Start a Private Lending Program to Buy Real Estate Investments– But You Are Not Sure Who To Ask?

One of the most difficult issues for real estate investor who start their own private lending program is who to ask to be investors. This can be very imitating in the beginning, but like so many other things once you start it is not as bad as it may first appear.

Finding private money is not nearly as difficult as people think. We recommend a number of low-key person to person marketing techniques but without a question the best marketing method is simply talking to a lot of people you may already know in your own community.

You should always be thinking about whom you know who may be interested in investing your real estate investing business as a private lender. Always be on the lookout for an opportunity to deliver your "elevator" speech. Explain your program to anyone who shows an interest. Many of your best prospects will not be wealthy. Offer to mail information to anyone interested or better yet set appointments whenever possible to more fully explain your offer or to deliver your Presentation Kit.

Here is a "warm" list of potential investors who might want invest into your real estate investing business:

One of the keys to finding private lenders (like all marketing) is to be sure to follow on any warm or hot leads and be sure to send them information or push for a one-on-one breakfast meeting. At that meeting you will get 30 to 45 minutes of uninterrupted time to lay all the benefits of your program and why it makes sense to invest you.

Make a goal of 3 to 6 meeting per month to motivate yourself will help get things rolling much faster. Follow-up after appointments with phone calls, postcards and letters.